Enter for a chance to win a free* Motto treatment

Start your journey to a better, more beautiful smile with Motto Clear Aligners! Enter our sweepstakes and you could win our Essential Plan, valued at $1,999.

*Terms & conditions

How does Motto work?

DAY 1Start smart. 

Motto offers same-day appointments and same-day starter trays. You’ll leave your first appointment with your custom-crafted starter tray and whitening gel to start training your teeth and to make your smile dazzling.

Enter the My Motto Smile Sweepstakes for a chance to win a free* Motto Essential treatment plan.

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WEEKS 3-4Time to align. 

Your Smile Advisor will contact you when your aligners are ready to be picked up. And this is when things get really exciting, because you’ll start to see improvements in your smile in as little as two weeks. You’ll wear each set of aligners for about a week before moving on to the next set.

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POST TREATMENTRetain that smile.

When your treatment is finished and your smile is dazzling, you'll have your final in-person consultation where you’ll get your retainer. Your retainer makes sure that the smile you just worked so hard for will last forever. And after wearing your aligners, wearing your retainer will be a breeze.

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The My Motto Smile Sweepstakes
Official Rules




The My Motto Smile Sweepstakes (the "Sweepstakes") is open only to legal residents of the 50 United States and District of Columbia, who are eighteen (18) years or older at the time of entry (or 19 or older for residents of AL and NE). No purchase necessary to enter the Sweepstakes. Employees of Aspen Dental Management, Inc., 281 Sanders Creek Parkway East Syracuse, NY 13057 (the "Sponsor"), any Aspen Dental-branded practice or any of their respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Sweepstakes (collectively with Sponsor and Administrator, the "Sweepstakes Entities") and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members of each such employee are not eligible to enter or win. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Participation constitutes entrant's full and unconditional agreement to these Official Rules and Sponsor's decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein. 

Sweepstakes Period 

The Sweepstakes begins on September 2nd, 2021, at 12:00:01 AM Central Time ("CT") and ends on September 30th, 2021, at 11:59:59 PM CT (the "Sweepstakes Period"). The Website clock is the official timekeeper for this Sweepstakes.

How to Enter: 

There are two (2) ways to enter the Sweepstakes: 1. Facebook 2. Instagram 

  1. Facebook: Visit @MyMottoSmile (“Motto Aligners”) on Facebook during the Sweepstakes period and find the sweepstakes post. Follow Motto Aligners page, like the sweepstakes post, and comment with the emoji of who makes you smile most. 
  2. Instagram: Visit @MyMottoSmile on Instagram during the Sweepstakes period and find the sweepstakes post. Follow @MyMottoSmile, like the sweepstakes post, and comment with the emoji of who makes you smile most. 

The entry may hereafter be referred to as “Entry” or “Entries”. 

All Entries must be received by 11:59:59 PM CT on 9/30/2021 

Limit five (5) entries per person throughout the entire Sweepstakes Period.  

Use of any automated system to participate is prohibited and may result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected entries, which may be disqualified. In the event of a dispute regarding who submitted a registration, Entry or who earned an Entry will be deemed submitted by the authorized account holder of the e-mail address. "Authorized account holder" is defined as the natural person who is assigned to an e-mail address by Internet access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. No automatically generated entries will be accepted. 

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Facebook/Instagram. By providing information in the Sweepstakes, you are providing information to Sponsor, and not to Facebook/Instagram. 

Privacy Policies and Data Collections 

Information provided by you for this Sweepstakes on the entry form, including is subject to Sponsor’s Privacy Policy: https://www.aspendental.com/privacy-policy. By entering this Sweepstakes, each entrant agrees that the Sponsor and/or Administrator has the right to contact the entrant by phone, direct message, or email accounts provided on the Entry Form to administer and fulfill this Sweepstakes. 

Winners Selection 

There will be a total of two (2) Prize winners (each a “Prize Winner” or collectively “Prize Winners”) in this Sweepstakes. The Winners will be randomly selected (winners of each are set forth in the Prize section below) by Administrator from among all eligible Entries received in each Entry Pool. Collectively, Prize Winners can be referred to as the “Winners”, or each, a “Winner”. 
Limit one (1) Winner per person/household during the entire Sweepstakes Period.  

The Winner drawing will occur on or about 10/1/2021. The Winners will be notified via public comment that they have won and to direct message “Motto Aligners” for further instructions. Winners will be direct messaged and asked to email sharewithsocial@aspendental.com for more details on how to claim your prize.  

Sponsor's decisions as to the administration and operation of the Sweepstakes and the selection of potential Winners are final and binding in all matters related to the Sweepstakes. Administrator will send a notification message ("Message") to each potential Winner on or about the same day of the random draw date.  

Failure of a potential Winner to respond to the Message within five business (5) days of notification or return of message notification as undeliverable after three (3) attempts will result in disqualification and an alternate potential Winner may be selected, time permitting. Odds of winning depend on the number of eligible entries received.  


Verification of Potential Winners 

In order to be confirmed as a Winner, and without limitation of any other terms herein, each potential Winner may be required upon Sponsor’s reasonable request to provide satisfactory proof, as determined by Sponsor in its sole discretion, that such potential Winner is an eligible entrant, including but not limited to providing a copy of a potential Winner’s government-issued identification and/or additional information required by Sponsor in order to verify eligibility and compliance with these Official Rules. Winners will be required to sign and return to Administrator, within five (5) days of the date notice is sent, an affidavit of eligibility, and a liability/publicity release (except where prohibited), in order to claim his/her prize, or such other documents as Sponsor deems necessary, in its sole discretion (collectively, “Prize Claim Documents”). If a potential Winner cannot be contacted, fails to sign and return the Prize Claim Documents (if required) within the required time period, such potential Winner may be disqualified and may forfeit his/her prize. In the event that a potential Winner is disqualified for any reason, Sponsor may award the prize to an alternate winner by random drawing from among all remaining eligible Entries, time permitting.   

Prizes and Approximate Retail Values (“ARV’s”) – Five (5) Grand Prizes - 

A basic level Motto Clear Aligner package, including all related dental services, at no cost to Grand Prize Winner. The package includes motto aligners, whitening kit, and the MottoAssured promise. No insurance necessary. ARV of ALL Grand Prizes for this portion is: $1999. SUBSTITUTION: $1,000. If a Grand Prize Winner (1) resides greater than seventy-five (75) miles from an Aspen Dental-branded practice or (2) is deemed, in the sole clinical judgment of the treating dentist, not to be a candidate for the clinical process involved with the redemption of a Grand Prize, then the Sponsor shall award a “Substitute Grand Prize”. The Substitute Grand Prize shall be a cash payment of $1,000.00. 

ARV of Prize may vary depending upon the specific clinical needs of the Grand Prize Winner(s), and is subject, in all respects, to the clinical judgment of the treating dentist. Any difference between stated ARV and final ARV of Prize will not be awarded. Prize consists only of the elements expressly set forth above; no other elements or expenses are included in the Prize and all such expenses are the sole responsibility of Winner.  All Prize elements must be redeemed at the same time. Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason.  

Prize Restrictions and Limitations 

All Prizes:  Grand Prize may be referred to herein as “Prize” or “Prizes.” All Prizes will be awarded provided they are validly claimed by the dates specified by Sponsor, after which no alternate potential Winners will be selected, nor unclaimed Prizes awarded. Prize elements may not be separated. In the event any portion of a Prize cannot be awarded as stated, that portion of the Prize will go unawarded. Costs and expenses associated with each Prize acceptance and use not specifically stated herein as being provided are the sole responsibility of the applicable Winner including additional ground transportation, meals, gratuities and souvenirs. No interest will be awarded on cash prizes. Prizes are subject to availability, non-transferable, non-negotiable, non-refundable and no substitution will be made except as provided herein at the Sponsor's sole discretion. Sponsor reserves the right to substitute a Prize for one of equal or greater value for any reason. All taxes (including, without limitation, state and federal income taxes) and the reporting consequences thereof associated with the use and acceptance of a Prize is solely the responsibility of each Winner. The Grand Prize Winner will receive an IRS Form 1099 reflecting the actual retail value of his/her Prize.  Sponsor makes no warranties, and hereby disclaims any and all warranties, express or implied, concerning any Prize furnished in connection with the Sweepstakes. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, SUCH PRIZES ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND SPONSOR HEREBY DISCLAIMS ALL SUCH WARRANTIES, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON-INFRINGEMENT. 

Entry Conditions and Release 

By entering, each entrant agrees to: (a) comply with and be bound by these Official Rules and the decisions of the Sponsor which are binding and final in all matters relating to this Sweepstakes; (b) release and hold harmless the Released Parties from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant's entry, creation of an entry or submission of an entry, participation in the Sweepstakes, acceptance or use or misuse of prize and/or the broadcast, exploitation or use of entry; and (c) indemnify, defend and hold harmless the Released Parties from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to an entrant's participation in the Sweepstakes and/or entrant's acceptance, use or misuse of prize. 

General Conditions 

Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, for any reason whatsoever, including, without limitation, pandemic, fire, flood, natural or man-made epidemic of health of other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis, order of any court or jurisdiction or if any fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. If the Sweepstakes is terminated before the designated end date, Sponsor will (if possible) select the Winners in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination. Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Only the type and quantity of prizes described in these Official Rules will be awarded. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. If any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.  Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.   

Limitations of Liability 

The Released Parties as set forth above are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Sweepstakes or receipt or use or misuse of any Prize. If for any reason an Entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant's sole remedy is another Entry in the Sweepstakes, provided that if it is not possible to award another Entry due to discontinuance of the Sweepstakes, or any part of it, for any reason, Sponsor, at its discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the Prizes offered herein. Entrant further agrees and acknowledges that Sponsor reserves the right to forfeit or award any unclaimed or leftover Prize at its sole discretion.  

Disputes/Governing Law  

Entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes, other than those concerning the administration of the Sweepstakes or the determination of Winners or for any disputes arising from the loss or injury from the participation in a Prize, shall be resolved individually, without resort to any form of class action; (ii) any disputes arising out of these Official Rules (except for any disputes arising from the loss or injury from the use of Prizes) shall be submitted to final, binding arbitration conducted in Los Angeles County under the Arbitration Rules and Procedures of the Judicial Arbitration and Mediation Services Inc. before a single, neutral arbitrator who is a former or retired New York state or federal court judge with experience in entertainment matters who shall follow New York law and the Federal Rules of Evidence and have no authority to award punitive damages. Either party may enforce a final arbitration award in any court of competent jurisdiction in Onondaga County, New York, including an award of costs, fees and expenses incurred in enforcing the award. Notwithstanding the foregoing, Released Parties shall be entitled to seek injunctive relief (unless otherwise precluded by any other provision of these Official Rules) in the state and federal courts of Onondaga County. Any dispute or portion thereof, or any claim for a particular form of relief (not otherwise precluded by any other provision of these Official Rules), that may not be arbitrated pursuant to applicable state or federal law may be heard only in a court of competent jurisdiction in Onondaga County; (iii) any and all claims, judgments and awards shall be limited to actual out-of- pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (iv) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out- of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York. 

Official Rules  

For a copy of these Official Rules send a hand-printed, self-addressed, stamped envelope to: Official Rules – Motto Aligners, 1040 W Randolph St, Chicago, IL 60607.  Residents of Vermont residents omit postage. A copy of the Rules may also be obtained by printing this web page.   

Sponsor and Administrator: Aspen Dental Management, Inc. 281 Sanders Creek Parkway East Syracuse, NY 13057.


NO PURCHASE NECESSARY.  My Motto Smile Sweepstakes (“Sweepstakes”) is open to legal residents of the 50 US and DC, 18+ (or 19+ for AL and NE). Void where prohibited. Ends on 9/30/2021 at 11:59:59 PM PT.  Approximate retail value (ARV) of $1999. Visit www.mottoaligners.com/mymottosmilesweepstakes for how to enter and complete rules. Sponsor: ADMI, 281 Sanders Creek Parkway East Syracuse, NY 13057. 

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